Application

Synthetic food colors are used to enhance the original colors associated with a given product. Also due to light, air, temperature and moisture many time product's color fade or disappear, so color are added to give a colorful identity to the colorless or dull looking foods. Also colors are used to provide a colorful appearance to "fun foods."

 
Confectionary
Almost all confectionery has added colorants in them. Most common ones are candies, jellies, coated candies and chocolates.
  • Jellied candy
  • Hard candy
  • Pan-coated candy
  • Chewing gum
  • Candy wafers
Beverages
Represent one of the top market segments for the use of colors.
  • Carbonated Drinks
  • Soft Drinks
  • Dry-mix
  • Juice
  • Sports beverages
   
Proceed Food
Coloring adds interest and appeal to the processed food.
  • Meat
  • Seasonings
  • Margarine
  • Processed cheese
  • Jams and jellies
  • Fruit flavored or gelatins
  • Pudding and pie filling mixes
Bakery Products
The consumer appeal of baked goods and cereals can be greatly enhanced through the use of colors.
  • Cookies
  • Bread
  • Cakes
  • Biscuits
  • Cereals
  • Pastries
Dairy Product
Most of the dairy products like oil based coatings, retorted milk products, sauces, wax coating for cheese and cheese are coated with lakes rather than dyes.
  • Processed cheese
  • Yogurts
  • Ice cream
  • Margarine
  • Milk
Pet Foods
Lakes are preferred because of the presence of proteins as they are more stable colorants in semi-moist foods. Still, water soluble dyes are quite popular for their ease of use.
   
Pharmaceuticals
  • Coated and Compressed Tablets
  • Wet Granulations
  • Pharmaceutical Suspension
  • Capsules
  • Ointments
   
Cosmetic & Personal Care Products
Most of the dairy products like oil based coatings, retorted milk products, sauces, wax coating for cheese and cheese are coated with lakes rather than dyes.
  • Lotions Creams
  • Lipsticks
  • Eyeliners & Eye Shadows
  • Toothpaste
  • Deodorants
  • Liquid Soap
  • Shampoos
  • Bath Soap
  • Hair Oi
  • After Shave
  • Skin Creams
  • Tattoo